With all of the tech available today, we are able to cut out most forms of advertising from our daily lives. There is Tevo for TV, Favorite Buttons for the Radio, and Spam Blockers for the internet. Even more astonishing is that many Newspapers have less readers than some internet based periodicals, and some have even had to close their doors because of the widespread use of the web. The only type of marketing that is working is the kind that people are actively searching for. See this article about Inbound Marketing by Hubspot.com.
The new trend that is emerging is SEO friendly (Search Engine Optimized) Marketing that lands on the first couple of pages in major internet search engines. (i.e. Google, Msn, Aol, etc...) Our Virtual Tours combined with our "Exclusive Marketing Program " have more than a 95% success rate for landing on the First Page of Search Engines like Google, MSN and many more.
Virtual Tours are no longer a novelty, in fact according to the National Association of Realtors, between 80 and 90 percent of homeowners who purchased a home began their search on the internet.
In Colorado there are thousands of real estate professionals, and very few have first page status on Google and other search engines. The same holds true with the countless number of businesses that are blindly spending their money on advertising that isn't easily tracked, and is likely not yielding any measurable results. This is where Hot Shots comes into the picture.
Our service and Virtual Tours:
are Optimized for "Priority Search Engine Placement"
provide back-links to clients site that promote clients website rank and findability
provide tracking and reports of where traffic is coming from, when, and how often
Portray our clients in an extremely professional manner
are On-Line for 1-2 years with "NO" Monthly Fees!
are Available in High Definition and Standard Views
are automatically uploaded to MLS, Realtor.com and many more on original MLS# (for Real Estate Tours)
Hot Shots Digital Tours are not slide-shows. We have the
capability for slide-shows, however the virtual panoramic views are
what really allow the property to stand out. According
to a survey by Realtor.com in 2001, the average online listing with a
virtual tour received 38% more views than listings without virtual
tours. Today, that number has skyrocketed, and many buyers won't
even view a property without a tour.
Our Virtual Tours are delivered in an impressively fast and high quality format
allowing anyone to view your listing at any time. Virtual
tours are like having a 24x7 open house – available online
without agents or the home seller having to show the property.
It's a tool to help you and consumers pre-qualify properties, saving
everyone time and fuel from driving to several properties.
Hot Shots Digital utilizes the latest and most innovative technology and equipment.
We currently offer both High Resolution and Standard Resolution virtual
tours, and are always on the lookout for new and upgraded
technology. You can be sure that what you are getting is from the
latest available technology and photographic equipment.
Hot Shots Digital is a PicturePath™ Partner with
Realtor.com™ and Move.com™ which allows our 360 Colorado Virtual Tours to be posted to the #1 real estate
Web site – REALTOR.com® and it's affiliates. 1st MLS is always free for Showcase Members, additional charges may apply for additional or updated MLS#'s.
With Hot Shots unique marketing approach, skilled team, and
professional services you can be sure that your listing is
represented for what it really is both online and off.
Most Internet homebuyers (89%) use the Internet in the home buying process before they start to look for a specific home.
Internet homebuyers start using the Internet very early in
the home buying process and before selecting a real estate agent.
Roughly 50% of Homestore™ visitors are "actively shopping".
Of those actively shipping, 94% say they have found a home/homes that
they are interested in on REALTOR.com®. (this means that, of our
total visitors, just under 50% say they have found a home they are
interested in.) (REALTOR.com® Web Site Visitor Survey, November
2001)
Because most internet buyers (89% according to NAR 2006 survey) use the internet in the home
buying process and before selecting a Real Estate Agent, it's not
surprising that by the time they actually contact an agent, they have
already:
Narrowed their choice of homes
Chosen the neighborhood they want to evaluate
Come up with a list of homes they want to see
Understand what they can afford and what their mortgage options are.
We are now able to embed High Definition Virtual Tours directly to these sites as well as your own website. Ask us how!
